RESUME

ALEXA OHM

EDUCATION

DePaul University, Chicago, Illinois                                                                                           Anticipated Graduation June 2018

  • Master of Communications in Public Relations and Advertising

DePaul University, Chicago, Illinois                                                                                                      September 2013-June 2017

  • Bachelor of Communications in Public Relations and Advertising

  • Bachelor of Liberal Arts and Sciences in Political Science

  • University Honors Program: GPA 3.981/4.0

EXPERIENCE

Voce Communications, Chicago, Illinois                                                                                                   September 2017-Present

Associate Client Executive

  • Develop content ideas and associated media strategies focusing on client relevant topics in addition to growing media relationships with tech trade media, securing client placements in TechTarget, Data Center Journal and IDG’s Network World

  • Manage client expectations via relationship building, which includes discussing high-level media strategy and media landscape changes, providing historical client reporting data and communicating agency team transitions

  • Organize events with key tech trade media to strengthen relationships between client and media in addition to communicating key client messages regarding upcoming product launches, technological education for enhanced product evaluation and overarching corporate storylines

Voce Communications, Chicago, Illinois                                                                                               May 2017-September 2017

Public Relations Intern

  • Drafted pitches and media alerts focusing on big data, cybersecurity and data storage for top-tier business and tech trade publications resulting in client placements in Information Management, VMblog, Techware Labs, TechRadar, and Hosting Advice in addition to creating coverage monitoring reports spanning multiple international regions

  • Collaborated with agency teams to provide client service including assisting the team in daily client management and providing recommendations for client participation in upcoming distinguished speaking and awards opportunities

  • Built monthly and quarterly reports highlighting secured coverage, new media relationships and analysis of the current media landscape for multiple international regions in addition to owning an ongoing Share-of-Voice (SoV) project tracking and analyzing client and competitor coverage for key messages such as big data, IoT and business intelligence

Walker Sands Communications, Chicago, Illinois                                                                                    January 2017-April 2017

Public Relations Intern, Enterprise Software and Professional Services Team

  • Earned client coverage in top-tier, business and trade publications garnering over 20 client opportunities in publications such as the Harvard Business Review, Business Insider, Entrepreneur, and Inc.

  • Wrote media outreach pitches, contributed client articles, client blog posts, and company blog posts to cultivate client and company publicity as well as monitored daily client placements in traditional and online media

  • Strengthened client-agency relationship via developing client emails and brainstorming new client opportunities

  • Participated in company skill development workshops on topics such as Fintech practices, SEO, PPC/Google AdWords, social media, emotional B2B storytelling, and Microsoft Excel training

Greentarget Global Group, Chicago, Illinois                                                                                        June 2016-September 2016

Public Relations Intern

  • Conducted research on client issues such as bankruptcy, artificial intelligence, ethics and compliance crises, podcast and new media trends and lateral marketing materials

  • Composed company-wide newsletters on white collar crime, healthcare trends such as mergers and acquisitions and telehealth services as well as professional development opportunities for national full-time staff

  • Monitored daily coverage in top-tier publications and on social media for clients including law firms, financial services companies, nonprofits in addition to issues management and crisis clients

  • Collected and analyzed a comprehensive competitive regional media audit for Q1 and Q2 for a top 5 AmLaw global law firm

  • Created comprehensive marketing plans including pitches, media lists, media briefs, LinkedIn groups, editorial calendars and previous media coverage for distribution to top-tier publications such as the Wall Street Journal and the New York Times as well as popular legal, business and trade publications

Margie Korshak, Inc., Chicago, Illinois                                                                                                        January 2016-May 2016

Public Relations and Social Media Intern

  • Composed and scheduled content via Hootsuite for Facebook and Twitter engaging local Chicago audiences in addition to clipping and tracking client coverage in traditional and social media

  • Conducted social photography with a team at client events such as the Lynn Sage Cancer Research Fund Valentine’s Day Brunch and the Girls 4 Science Women’s History Month Reception

  • Aided in new business acquisition via the creation of targeted media and influencer lists, using Cision, Compete and Quantcast, in addition to research projects identifying specific demographics and key messages on publications and organizations relevant to current and new business

  • Constructed all social media content calendars including hashtag invention and some graphic design for the Lynn Sage Cancer Research Foundation

Organizing For Action, Chicago, Illinois                                                                                                      June 2015-August 2015

Digital Team Intern

  • Composed and scheduled content via Hootsuite for Facebook and Twitter engaging local Chicago audiences in addition to clipping and tracking client coverage in traditional and social media

  • Conducted social photography with a team at client events such as the Lynn Sage Cancer Research Fund Valentine’s Day Brunch and the Girls 4 Science Women’s History Month Reception

  • Aided in new business acquisition via the creation of targeted media and influencer lists, using Cision, Compete and Quantcast, in addition to research projects identifying specific demographics and key messages on publications and organizations relevant to current and new business

  • Constructed all social media content calendars including hashtag invention and some graphic design for the Lynn Sage Cancer Research Foundation

ACTIVITIES

  • First Prize Winner for Arthur W. Page Case Study Competition

  • PRSSA Bateman 2017 Honorable Mention Winner

  • DePaul Housing Services, Front Desk Office Assistant

  • Chi Omega Fraternity, Rho Mu Chapter Member

  • National Panhellenic Council, Recruitment Counselor